It all began as a dream and a plan on a pad of paper. Dave Liniger had a controversial idea to build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Liniger had experienced the maximum-commission model and realized it would appeal to full-time, serious professionals who would rather contribute collectively to office expenses than settle for a traditional commission split. Combining the model with robust marketing and other agent services for the first time was revolutionary genius, and it absolutely changed the real estate landscape forever.
RE/MAX Hot Air Balloon
It’s one of the most recognized corporate symbols on the planet, and understandably so. At seven stories tall, the RE/MAX Hot Air Balloon grabs attention wherever it flies.
First introduced at the Albuquerque Balloon Fiesta in 1978, the balloon perfectly represented the RE/MAX network’s “Above the Crowd” commitment to quality. Today, the nearly 120 RE/MAX Hot Air Balloons in operation comprise the largest fleet on the planet.
In logo form, the RE/MAX Balloon is even more prevalent. It adorns countless business cards, advertisements, vehicles, yard signs, billboards, websites, T-shirts – you name it. In other words, the RE/MAX Balloon is virtually everywhere, and when people see it, they think of the local RE/MAX agents they know.
More progress came in the early 2000s. The network launched a luxury-homes division and RSN evolved into RE/MAX University. The pace of international growth quickened, especially in South America. Unfortunately, the U.S. housing collapse and global economic crisis that began in 2007 took the real estate industry into its most challenging period in decades. Not surprisingly, Dave Liniger and other RE/MAX leaders aggressively sought solutions. The focus that emerged: solutions to help families avoid foreclosure. Liniger and the others worked tirelessly to advocate for a streamlined short-sale process that would remove frustrating obstacles and delays. They worked with major lenders, met with top government officials, and helped train agents. The result: RE/MAX created the industry's largest sales force of educated, knowledgeable real estate agents who are able to assist struggling families in a distressed property situation.
Bright present and future
Today, the RE/MAX network has more than 100,000 agents in over 100 countries and territories. RE/MAX China is among the newest regions, and it will take RE/MAX into an exciting new frontier. The global.remax.com property search site has helped connect this powerhouse network even more closely, offering buyers a central place to search for listings in dozens of countries, in their own language and currency. For many reasons, RE/MAX is viewed as the No. 1 brand in real estate. Whether measured by closed transaction sides, average agent productivity (as documented in several annual industry studies), brand name awareness, education, experience or an assortment of other key metrics, RE/MAX enjoys a top position in a very competitive landscape. And with innovative technology such as the redesigned remax.com, the RE/MAX Mobile Suite, the new MyRU eLearning platform, and the new RE/MAX Commercial website, the network continues to break barriers and stay ahead of ongoing trends. That's been an enduring theme throughout the network's history, which reached 40 years in 2013. In October 2013, RE/MAX Holdings Inc. became a publicly traded company, listed on the New York Stock Exchange as RMAX. Dave and Gail Liniger are still in their leadership roles at RE/MAX World Headquarters in Denver, and their vision, grit and drive has inspired thousands of productive entrepreneurs – the very people they hoped their model would attract – to pursue their own dreams of real estate success.